What are insights, implications, and data points?

Insight is the discovery of a relevant, actionable, and previously unrealized reality about a target market as the result of deep, subjective data analysis. We do insight for the understanding of what the customer needs and want intrinsic to the business success. Having customer insights allows business teams to understand how your customers think and feel about the products and services.

Implications suggest how the findings may be important for policy, practice, theory, and subsequent research. Those are the conclusions that are drawn from the results and explain how the findings may be important for policy, practice, or theory.  

Data points it’s the information collected from social media networks that shows how people view or engage with the profiles or content.

The importance of discussion is all of them, the insights, implications, and the data points. They all tell the business what is happening to the company’s consumers, how they are going to approach them effectively, and how their content is doing. If they all work together companies can have a better view of how their customer is behaving, how are they responding to all the changes, posts and what can be done differently to be as efficient as possible.

All of them give something different to the collective data that companies need to create and evaluate their products and consumers. The data gives an opportunity to increase sales and revenue through social media, so it’s crucial to know how the social media efforts are affecting the bottom line. Between revenue, engagement, sales, the combination of all of them can make or break a business if they are used correctly and effectively.